The AI Why with Liam Lawson · 2026-07-02 · 51 min
AI isn't replacing jobs. It's changing the way work gets done. Scott Likens, Global Chief AI Engineer at PwC, spends his days helping organizations navigate one of the biggest technological shifts in history. In this conversation with Arturo Ferreira, Scott shares what he's seeing inside some of the world's largest companies as they race to adopt AI, transform workflows, and prepare for a future that's arriving faster than most people expect. They discuss why many AI projects fail, the "frozen middle" preventing organizations from scaling AI, how education needs to evolve, and why the biggest challenge isn't the technology itself; it's helping people adapt to it.
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