The Agile Brand with Greg Kihlström® · 2026-07-06 · 26 min
How much of your marketing and CX investment is being undermined in the final mile by a sales conversation that goes off the rails? Agility requires our customer-facing teams do more than recite a script; they need the situational awareness to navigate complex conversations in real time. This capability isn't just a sales skill - it's a critical component of the overall customer experience. Today, we're talking about the gap between traditional sales training and real-world performance. Most reps forget the majority of what they learn, and classroom theory often fails to prepare them for the pressure and unpredictability of live buyer interactions. We'll explore how AI-powered simulation is moving beyond static role-play to create deliberate practice environments where teams can build the muscle memory needed for high-stakes conversations. To help me discuss this topic, I'd like to welcome, Sam Dorison, Co-founder and Chief Executive Officer at ReflexAI. About Sam Dorison Sam Dorison is the Cofounder and CEO at ReflexAI.
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