The Agile Brand with Greg Kihlström® · 2026-07-08 · 32 min
What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice? Agility requires brands to shift their focus from simply providing more options to actively helping customers navigate them. Today, we're going to talk about: - Understanding the modern customer journey when discovery is no longer the primary problem. - Building value as a "decision layer" that sits on top of commerce, rather than competing with it. - Using AI not just for personalization, but for simplification and decision support. To help me discuss this topic, I'd like to welcome, Dan Bennett, CMO, and Alexandra Seaman, Co-Founder and SVP at Furniture.com. About Dan Bennett Dan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he’s reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands.
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