Fly Your Advisor Freak Flag: The Power of Differentiation with NYT Best-Selling Author, Michael Levin
The Active Advisor · 2024-01-23 · 34 min
Episode notes
Do you want to stand out from other advisors in the industry? Did you know that writing a book or getting one ghostwritten can help build trust with clients? It’s easy and within your reach; just listen to this podcast. Welcome to another episode of The Active Advisor podcast where host Bryan Moore, ETF Capital Markets Expert at Harbor Capital, is joined by Michael Levin, the New York Times Best-Selling Author, prolific ghostwriter, and CEO of AdvisorGhost. Michael’s company plans, ghostwrites, publishes, distributes, and markets books written for financial advisors, wealth managers, and insurance professionals as marketing, thought leadership, and sales tools. Michael shares insights on: How telling your story can help define and attract your target audience How to monetize your book by making it front and center Writing a book with limited time and resources Best-selling author vs. best-earning author Why independent publishing is the way to go, hands down, for advisors A New York Times bestselling author, Michael Levin is the most prolific ghostwriter in the industry, having written, edited, published, or consulted on more than 1,000 books.