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Index/Marketing/Test. Optimize. Scale.
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EP. 239: Jeff Coleman - How One Messaging Change Lifted Conversion Rates by 7%

Test. Optimize. Scale. · 2026-05-29 · 53 min

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Episode notes

-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build consistent lead engines for service businesses. If you are spending money on Google Ads or thinking about it, this one will save you a lot of wasted budget.

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