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Index/Marketing/Test. Optimize. Scale.
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EP. 236: Tom Ruwitch - Why Your Marketing Repels Prospects Instead of Attracting Them

Test. Optimize. Scale. · 2026-05-05 · 1h 3m

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Episode notes

Most marketing fails not because of the platform, the budget, or the targeting. It fails because the story is feeble. Tom Ruwitch is the founder of Story Power Marketing and Implementum. He co-founded Sports Huddle in the late 90s, growing it from 2 to 85 people in 18 months and raising $5.5M in venture capital before exiting. He then founded MarketVolt, an email marketing software and agency he ran for 19 years before selling in 2019. Today he helps businesses build story-powered content that attracts, engages, and converts.

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