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#2949TechFirst with John Koetsier62.0 / 100Get badge
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TechFirst with John Koetsier

Hosted by John Koetsier

Deep tech conversations with key innovators in AI, robotics, and smart matter ...

379 episodes · publishes weekly · latest 2026-06-19 · ~28 min/episode

Rank

#2949

Substance

62.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

AI & Data rank

#272 of 495

Best B2B AI & Data Podcasts →

Across the index

#2949 of 6182

Substance

Top 48%

outscores 52% of the index

Why it scores where it does

TechFirst with John Koetsier ranks #2949 on The B2B Podcast Index with a substance score of 62.0 out of 100, scored across 1 recent episode. It scores highest on originality and insight density. The 'fig leaf' framing for CEO layoffs and the 'attachment economy' as a successor to the attention economy are fresher than most AI-and-jobs content, but the episode leans heavily on the standard historical analogy (cars, electricity, PC revolution) that circulates in every mainstream AI debate. The contrarian humanoid-robot critique is interesting but underdeveloped.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

The episode surfaces a few genuinely useful angles - the 'AI washing as CEO fig leaf' argument and the 'attachment economy' concept - but is heavily diluted by tangents about the guest's grandmother, cursive handwriting, yoga instructors, and Starbucks baristas. Insight-to-filler ratio is poor for a 37-minute runtime.

“AI has offered this wonderful fig leaf. Basically you can say we're not laying people off because I failed. We're laying people off because I'm a genius and have figured out how to use AI to get the Same amount of work done with fewer people.”

“The attachment economy is the thing that comes after the attention economy.”

Originality

14.0 / 20

The 'fig leaf' framing for CEO layoffs and the 'attachment economy' as a successor to the attention economy are fresher than most AI-and-jobs content, but the episode leans heavily on the standard historical analogy (cars, electricity, PC revolution) that circulates in every mainstream AI debate. The contrarian humanoid-robot critique is interesting but underdeveloped.

“AI has offered this wonderful fig leaf. Basically you can say we're not laying people off because I failed.”

“The attachment economy is that times 10.”

Guest Caliber

11.0 / 20

Mike Elgin is a credentialed, experienced tech journalist with decades of column writing, but he is fundamentally a commentator, not an operator who has deployed AI at scale, run a company through a workforce transition, or built products. His perspectives are observer-level, not practitioner-level, limiting actionable relevance for B2B operators.

“My name is Mike Elgin. I'm a tech writer. And um, I've been uh, in the technology journalism space for, since the 90s.”

“I'm writing a book called the Attachment Economy. And uh, it's. I have an associated substack.”

Specificity & Evidence

12.0 / 20

The episode has a handful of concrete anchors - the Block/$68M party, the Innovacer 500-person layoff, and the Colin Angle/Roomba reference - but the most important evidentiary claim ('there's actually been a lot of research published') is left entirely uncited, and the guest explicitly disclaims his own 90% figure as 'not a real number based on anything.'

“there's actually been a lot of research published since I wrote that column that you mentioned, basically pointed out that like, it went really badly.”

“five months before he did the layoffs, he held a single party, one party for the entire company that cost $68 million”

Conversational Craft

12.0 / 20

The host is engaged and occasionally adds real substance - the Dorsey party detail, the 'lack of imagination' CEO quote, and a genuine counterpoint about digitization-driven job displacement - but he never presses the guest on weak spots like the absence of cited research, and the conversation drifts into mutual agreement and off-topic tangents without productive pushback.

“A counterpoint. There just are cases where there's inefficiencies where people paper was pushed around and we digitized companies 20, 30 years ago and that changed things.”

“On your second point there on the failure and not admitting failure, there's a big proof point for what you said in Jack Dorsey's own company”

Standout episodes

  • Is AI killing jobs or are CEOs using it as an excuse?

    2026-06-19

    62

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Is AI killing jobs or are CEOs using it as an excuse?

    2026-06-19 · 37 min

    62 / 100

Frequently asked

What is TechFirst with John Koetsier's substance score?
TechFirst with John Koetsier scores 62.0 out of 100 for substance and ranks #2949 on The B2B Podcast Index. That puts it ahead of 52% of the B2B podcasts we rank and #272 of 495 in AI & Data. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is TechFirst with John Koetsier worth listening to?
Yes - TechFirst with John Koetsier outscores 52% of the B2B ai & data podcasts and shows we rank on substance, so a ai & data operator is likely to come away with something useful.
Who hosts TechFirst with John Koetsier?
TechFirst with John Koetsier is hosted by John Koetsier.
How often does TechFirst with John Koetsier publish?
TechFirst with John Koetsier publishes weekly, has 379 episodes, released its most recent episode on 2026-06-19.
Which TechFirst with John Koetsier episode should I start with?
Our highest-scoring recent episode is "Is AI killing jobs or are CEOs using it as an excuse?" (62/100) - a good place to start.

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Guests who've appeared

Mike Elgin

Topics this show covers

The themes that come up most across this show's episodes.

Agentic AIChatGPTMetaPhysical AIBlockSilicon ValleyRoboticsAmazon EchoAI washingspeech-to-text AI

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