Tech Marketing Trends · 2025-03-12 · 28 min
Is your business missing out by keeping marketing and customer success separate? In this week’s episode of Tech Marketing Trends, we explore why marketing and Customer Success (CS) must work closer than ever to drive growth and retention. Our guest, Seán Reid, Manager - Account Management EMEA at Tive Inc, shares his expertise on how businesses can leverage this collaboration to reduce churn, strengthen customer relationships, and drive revenue growth. In this episode, we discuss: Why marketing and CS alignment is now a priority - SaaS companies are facing tighter budgets and increased churn, making collaboration between these teams more crucial than ever. How CS can fuel better marketing - Customer Success teams hold key insights on retention trends, customer needs, and ICP refinement - knowledge that can transform marketing strategies. The evolving role of CS in business growth - More companies are shifting from seeing CS as a support function to recognizing its impact on revenue growth and customer expansion. How to foster better collaboration - Practical steps to break silos, integrate CS data into marketing efforts, and drive measurable success.
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