Tech Marketing Trends · 2025-03-05 · 33 min
Curious about how your business can shape customer perception to drive success? In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel - a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration. In this episode, we discuss: What perception economics is and why it matters: The concept that how a brand is perceived directly impacts revenue and overall business success. The Perception Formula: The four H’s and practical applications for businesses: Shira introduces her framework - Heuristics, Hormones, History, and Heritage - for understanding and influencing customer perception. She explains how companies can apply this model to refine messaging, build trust, and improve sales and customer relationships. AI’s impact on B2B marketing: How artificial intelligence is transforming marketing strategies, from personalized messaging to the decline of cold email outreach.
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