Tech Marketing Trends · 2025-03-19 · 34 min
Are you making the most of outbound marketing? In this week’s episode of Tech Marketing Trends, Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how the power of personalization - when done right - can drive better results. He also explains how Clay is revolutionizing sales and marketing by enabling smarter prospecting with real-time data. In this episode, we discussed: Why outbound marketing is evolving - Email deliverability is tougher, and generic cold outreach is losing effectiveness. Businesses need smarter segmentation, timing, and messaging. The power of personalization done right - Personalization is only effective when it’s relevant. Instead of generic details, outreach should focus on real pain points and business challenges. How signals and triggers improve outreach - Leveraging buying signals like funding rounds, leadership changes, and hiring trends helps businesses reach the right prospects at the right time. How Clay is transforming outbound efforts - Clay automates list-building, enriches CRM data, and integrates multiple data sources to create hyper-personalized campaigns at scale.
Fixing B2B - Why It’s Time to Rethink the Model - Drew Neisser67 / 100
Generative AI - Dr. Cindy Gordon
Why Marketing Needs to Align With Customer Success in 2025 - Seán Reid
Perception Economics - How businesses can shape customer perception to drive success - Shira Abel
How B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David Priemer