Strategy Talks: Content Strategy for Small Teams · 2026-06-11 · 31 min
Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice. And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule. But tactics built on a story you haven't found yet? They won't save you. This week's Strategy Talks guest has been helping entrepreneurs and consultants do the harder, more important work first: uncovering the story that makes everything else on LinkedIn actually land. Once you have that, the strategy almost writes itself. → Join the NEW Strategy Talks community Anneke van der Voort helps entrepreneurs, advisors, and teams build a professional presence on LinkedIn - visible in a way that feels authentic and attracts the right clients. With a background in marketing, communications, and PR across both business and higher education, she has been working with LinkedIn since 2005. In 2013 she founded PRminded , and since then has helped countless professionals find their story and translate it into a profile and content strategy that actually works.
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