Strategy Talks: Content Strategy for Small Teams · 2026-06-18 · 31 min
You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story. In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece of earned media, what the 3% that do have in common, and how small businesses can use tools like industry surveys, customer story arcs, and strategic press releases to build real credibility and visibility, without spending a fortune. You'll walk away with concrete ideas you can actually use, and a whole new perspective on how newsworthy your small business already is. → Join the NEW Strategy Talks community Mickie Kennedy founded eReleases 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play.
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