
Strategy Meets Finance · 2026-01-20 · 9 min
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business owners think they’re profitable. Most are wrong. In this episode, Steve breaks down why even companies with CPAs and clean-looking financials often misunderstand their real margins. He explains how messy books distort gross profit, lead to bad pricing decisions, and quietly drain cash. You’ll also learn why profit alone doesn’t matter, and why this one thing is the real test of whether your strategy is actually working. If you’ve ever wondered why you’re busy, growing, and still tight on cash, this episode will connect the dots. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.
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