
Strategy Meets Finance · 2026-01-12 · 19 min
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Why do profitable businesses still run out of cash? In this episode, Steve breaks down why cash flow, not revenue or profit, is what actually keeps a business alive. He explains what free cash flow really is, why most owners misunderstand it, and how bad strategy, poor measurement, and the wrong priorities quietly drain cash. If you’re tired of stressing about payroll, lines of credit, or where the money went, this episode will change how you think about your business. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.
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