
Strategy Meets Finance · 2025-11-03 · 12 min
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business owners spend thousands on sales and marketing, but few know if it’s actually paying off. Steve breaks down how to measure the real return on your sales and marketing spend using three simple checks. He explains how to evaluate the effectiveness of your funnel, calculate your LTGP-to-CAC ratio, and use cash collection formulas to fuel growth without burning through cash. This episode will help you finally connect sales, marketing, and cash flow so you can scale with confidence. Want a free scaling workshop for your business? Schedule a call now to see if you qualify: coltivar.com/schedule-your-call _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.