The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
#4392Steering Change55.0 / 100Get badge
← The Index
Steering Change artwork
Ops▲980 this period

Steering Change

Hosted by Alberta Motor Transport Association

Listed under News › Business News, Education › Courses

Steering Change: Helping you navigate the commercial transportation industry in Alberta, and beyond. Powered by the Alberta Motor Transport Association.

73 episodes · publishes fortnightly · latest 2026-09-11 · ~36 min/episode

Rank

#4392

Substance

55.0

/ 100

Breakdown

Scored 2026-08
Updated monthly

Ops rank

#353 of 458

Best B2B Ops Podcasts →

Across the index

#4392 of 6203

Substance

Top 71%

outscores 29% of the index

Why it scores where it does

Steering Change ranks #4392 on The B2B Podcast Index with a substance score of 55.0 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and specificity & evidence. Rob Destry and Cliff Litke are credible practitioners with direct experience operating simulators and training drivers at scale. Both have long operational tenure (Cliff is described as a long-time truck driver), but neither are senior executives or innovators driving industry-wide change. They are competent operators of a specific program, not thought leaders or strategists with broader influence.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

11.0 / 20

The episode delivers practical, operational information about simulator training and its applications, but lacks novel insights or sophisticated analysis. Most claims are straightforward (simulators provide safe practice, repeatability, confidence-building) and largely intuitive for anyone in transportation. There's minimal deep analysis of learning mechanisms, ROI, or comparative effectiveness versus traditional training.

“The simulator allows you to do things in a controlled environment that you can't normally do or that's unsafe to do in a real world scenario”

“repeatability in a safe environment is the biggest advantage to sims”

Originality

9.5 / 20

The content is entirely conventional within transportation training circles. The framing - safety, confidence-building, repeatability - represents standard simulator industry messaging with no contrarian angles, first-principles thinking, or unexpected findings. The PDIC course announcement is administrative, not original intellectual content.

“There's less pressure. People can focus on the task at hand and then when they get into their other vehicle or into the regular truck, they've already built up that, that habit or that schema”

“Bring the professionalism back into the industry”

Guest Caliber

13.5 / 20

Rob Destry and Cliff Litke are credible practitioners with direct experience operating simulators and training drivers at scale. Both have long operational tenure (Cliff is described as a long-time truck driver), but neither are senior executives or innovators driving industry-wide change. They are competent operators of a specific program, not thought leaders or strategists with broader influence.

“my name is Rob Destry. I'm senior Instructor for Driver Development at amta”

“Cliff is a truck driver for a long, long time”

Specificity & Evidence

11.5 / 20

The episode includes some specific details (transmission types: 10, 13, 18 speed; fatal crash stats: 19-20% head-on, 38% leaving roadway; PDIC allows 3 demerit removal; timeline Sept 2024 for PDIC launch), but lacks concrete metrics on training outcomes, ROI, cost, completion rates, or documented impact on driver safety. Named locations (Airdrie, Fort Mac, Peace River) and client types are mentioned without specifics on scale or results.

“We've got 10, 13 and 18 speed”

“roughly 19 to 20% of our fatal crashes in this province are head ons. Number one is leaving the roadway usually speak too fast for conditions about 38%”

Conversational Craft

9.5 / 20

Host Kelsey Hipkin asks functional questions to extract information but rarely challenges claims, probes deeper, or pushes back. Questions are procedural ('how do I book?', 'what is PDIC?') rather than investigative. There is no productive disagreement or skeptical follow-up. The conversation is friendly but lacks the friction that generates nuance or reveals limitations.

“Tell me about some of the different programs, what people can experience when they are training with us”

“can you kind of delve into that”

Standout episodes

  • Simulator Sitdown: AMTA Mobile Training and Beyond

    2026-08-28

    66
  • Fairway Forecast

    2026-06-19

    44

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 65 tracked in total.

  • Simulator Sitdown: AMTA Mobile Training and Beyond

    2026-08-28 · 22 min

    66 / 100
  • Fairway Forecast

    2026-06-19 · 14 min

    44 / 100

Frequently asked

What is Steering Change's substance score?
Steering Change scores 55.0 out of 100 for substance and ranks #4392 on The B2B Podcast Index. That puts it ahead of 29% of the B2B podcasts we rank and #353 of 458 in Ops. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Steering Change worth listening to?
Steering Change is ranked on The B2B Podcast Index with a substance score of 55.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Steering Change?
Steering Change is hosted by Alberta Motor Transport Association.
How often does Steering Change publish?
Steering Change publishes fortnightly, has 73 episodes, released its most recent episode on 2026-09-11.
Which Steering Change episode should I start with?
Our highest-scoring recent episode is "Simulator Sitdown: AMTA Mobile Training and Beyond" (66/100) - a good place to start.

Show off your #353 rank in Ops

Add this badge to your site - it links back here and updates automatically as you rank.

Ranked #353 on The B2B Podcast Index
Embed code
<a href="https://index.fame.so/show/steering-change" target="_blank" rel="noopener">
  <img src="https://index.fame.so/badge/steering-change/badge.svg" alt="Ranked #353 on The B2B Podcast Index" width="360" height="136" />
</a>
Markdown & other formats →

Track Steering Change's rank

Get an email whenever this show moves up or down the Index. Monthly at most, no spam.

Listen / subscribe:WebsiteSpotifyRSS

Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Alberta Motor Transport AssociationMiller SupplyRichie Brothers AuctioneersBFL Canada Insurance ServicesKV Safety ServicesKenita TransportThermo KingBlue Planet RecyclingCumminsHigh Torque IndustriesGoogle MapsBlue Devil Golf Club

Guests who've appeared

Rob DestryCliff LitkeCarolyn Forbes (Miller Supply)Mike Vecchio (Richie Brothers Auctioneers)Graham Petroff (BFL Canada Insurance Services)Cesar (BFL Canada)Kevin Vaughn (KV Safety Services)Kyle Pouliot (Kenita Transport)

Topics this show covers

The themes that come up most across this show's episodes.

Motor · 60Alberta · 60trucking · 60Transport · 60Transportation · 60AMTA mobile simulatorsProfessional Driver Improvement Course (PDIC)long-combination-vehicle trainingfleet safety and driver remediationhead-on collision avoidance scenariosskid control and traction trainingmountain descent braking techniquesdemerit point reductiontransmission shifting (10, 13, 18-speed)Fleet Safety InternationalMiller SupplyBlue Devil Golf ClubRichie Brothers Auctioneers

More Ops podcasts

See all →
  • Rethink Imaging

    Imalogix

    86.6
  • Privacy in Practice

    VeraSafe

    78.6
  • Lean Blog Interviews

    Mark Graban

    77.0
  • Riding the Wave-Project Management for Emergency Managers

    Andrew Boyarsky

    76.6
  • Industry Ignited Podcast

    Leeanne Aguilar, Ph.D.

    74.8
  • Change Management Review Podcast

    Theresa Moulton

    74.2

Similar shows

Podcasts that dig into the same topics.

  • Behind The Freight

    Truckstop

    72.6
  • Fintech Hunting

    Hosted By Michael Hammond

  • What The Tech?

    Boast AI

  • Ashurst Business Agenda Podcast

    Ashurst Perkins Coie

  • Talent Titans

    Suky Sodhi