Startup To Scale · 2026-06-22 · 21 min
Growth creates opportunity but also financial pressure. As brands expand distribution, increase production, and invest in marketing, founders are often forced to make difficult decisions about how to fund that growth. In this episode, I sits down with Dakota Sheets , founder of Dog Sauce, and Emily Reeves , VP of Capital Solutions at Bridge , to discuss the realities of scaling a CPG business. Dakota shares lessons from growing the brand and navigating cash flow challenges, while Emily provides an inside look at how lenders evaluate brands and what founders should know before pursuing capital. Whether you’re preparing for your first major retail expansion or simply trying to better understand your financing options, this conversation offers practical insights from both sides of the table. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
272. When Is It Time to Refresh Your Packaging?66 / 100270. Why CPG Founders Need to Know Their Numbers269. Why Your CPG Brand Might Be Losing Money on Amazon268. Building a Brand People Believe In267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG