Startup To Scale · 2026-05-26 · 24 min
Jeff Church has built, scaled, and rebuilt in CPG. As co-founder of Suja Life, he helped take the brand from zero to $100M+ in just over five years, becoming one of the most recognized names in the beverage space. We also get into what he’s building now, from mentoring founders and writing his book to launching a new protein soda brand, Proda, nationwide at Sprouts Farmers Market, and developing a CPG-focused AI tool. As an 8x founder and BevNET Person of the Year, Jeff shares practical, execution-focused advice through CPG Founders Group that you can actually apply as you grow. Check out his free CPG toolkit at cpgfoundersgroup.com/resources . Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
272. When Is It Time to Refresh Your Packaging?66 / 100271. How to Fund Growth Without Losing Control of Your CPG Brand270. Why CPG Founders Need to Know Their Numbers269. Why Your CPG Brand Might Be Losing Money on Amazon268. Building a Brand People Believe In