Startup To Scale · 2026-06-15 · 22 min
In this episode, I talk with Adam O’Connor , founder of Smidge Beverage , about the financial side of building a CPG brand. We discuss cash flow, margins, inventory planning, forecasting, trade spend, billbacks, and why knowing your numbers is essential for growth. Adam also shares how working with the right accounting partner helped him make better decisions and build a stronger financial foundation. This episode is sponsored by BELAY , formerly Accountfully, which helps CPG brands with bookkeeping, accounting, tax support, and financial visibility. Startup to Scale is a podcast by Foodbevy , an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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