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#2952Startup Therapy62.0 / 100Get badge
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Startup Therapy

Hosted by Startups.com

The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

339 episodes · publishes weekly · latest 2026-06-30 · ~39 min/episode

Rank

#2952

Substance

62.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#448 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#2952 of 6186

Substance

Top 48%

outscores 52% of the index

Why it scores where it does

Startup Therapy ranks #2952 on The B2B Podcast Index with a substance score of 62.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. There is no external guest; both hosts are co-founders/operators. Will Schroeder's credentials are genuine - early internet entrepreneur in the mid-90s, co-founded a company with Jamie Siminoff (Ring), built Startups.com - making him a real practitioner. The ceiling is limited by the absence of an outside voice and the episode staying at the level of personal reflection rather than deep operational expertise.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

12.0 / 20

The episode is primarily personal storytelling with occasional sharper observations buried in lengthy anecdote. A few non-obvious points emerge - that doubters create a structural bias toward wanting to be right, and that late-arriving voices bring bad advice about post-success decisions - but these are not developed rigorously, and large stretches are affirmation and padding.

“there's another hidden danger in there...the danger is in letting late arriving voices influence post success decisions...The people who were not there for the risk Often have really terrible advice about the reward”

“Success does not create supporters, but it certainly reveals opportunists”

Originality

10.0 / 20

The central thesis is the cliché the hosts literally open with ('success has a million parents and failure is an orphan'), and the episode largely recycles well-worn founder sentiment. A few punchy reframings ('supporting the press release, not the dream,' the 'emotional seed round' concept) add mild freshness but are not developed into genuinely contrarian or first-principles arguments.

“you weren't supporting the dream. You're supporting the press release”

“emotional support seed round...just let people get in, get on something that's way more important than the cap table”

Guest Caliber

15.0 / 20

There is no external guest; both hosts are co-founders/operators. Will Schroeder's credentials are genuine - early internet entrepreneur in the mid-90s, co-founded a company with Jamie Siminoff (Ring), built Startups.com - making him a real practitioner. The ceiling is limited by the absence of an outside voice and the episode staying at the level of personal reflection rather than deep operational expertise.

“the last company I started, my co-founder was Jamie Siminoff, who would go on to start Ring, the doorbell company”

“I'm living in Santa Monica. And, uh, when we're raising for a company, and we'd done a very, very public seed round. Like, we had just phenomenal investors”

Specificity & Evidence

14.0 / 20

The episode has a decent sprinkling of named examples (Sam Altman, Jamie Siminoff/Ring, Andrew Gazdecki/Acquire.com, Marc Andreessen/Netscape, Musk's 2007 bankruptcy) and some real figures ($10K loan at 50% interest, ~$1.2M seed round, $40M Altman exit), but these are mentioned in passing as illustrative anecdotes rather than analyzed for operational lessons, keeping the evidential weight modest.

“Sam Altman...sold his first company for I think it was $40 million. And he posts it on what is essentially the, the Y Combinator version of Reddit”

“he lent me $10,000...he loans it to me at a 50% interest rate”

Conversational Craft

11.0 / 20

Ryan Rutan functions primarily as an affirming co-host - echoing, light reframing, and the occasional witty one-liner - rather than a probing interviewer. There is virtually no pushback or challenging of Will's claims, and follow-up questions are rare; the conversation is two friends agreeing at length, which limits any productive tension or deepening of ideas.

“yeah, yeah, yeah”

“Did you stretch out before you got into your armchair, Mr. Quarterback?”

Standout episodes

  • Where were you when I was broke?

    2026-06-30

    62

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Where were you when I was broke?

    2026-06-30 · 49 min

    62 / 100

Frequently asked

What is Startup Therapy's substance score?
Startup Therapy scores 62.0 out of 100 for substance and ranks #2952 on The B2B Podcast Index. That puts it ahead of 52% of the B2B podcasts we rank and #448 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Startup Therapy worth listening to?
Yes - Startup Therapy outscores 52% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Startup Therapy?
Startup Therapy is hosted by Startups.com.
How often does Startup Therapy publish?
Startup Therapy publishes weekly, has 339 episodes, released its most recent episode on 2026-06-30.
Which Startup Therapy episode should I start with?
Our highest-scoring recent episode is "Where were you when I was broke?" (62/100) - a good place to start.

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Guests who've appeared

Will Schroeder

Topics this show covers

The themes that come up most across this show's episodes.

Elon Musk bankruptcy 2007SpaceX financing challengesMarc Andreessen Netscape IPO 1997Mark Zuckerberg Facebook foundingEarly-stage founder support systemsFair-weather supportersVenture capital and founder validationInternet entrepreneurship 1990sGuidance counselor role in derailing foundersUsurious lending terms

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