
Hosted by Startups.com
The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.
339 episodes · publishes weekly · latest 2026-06-30 · ~39 min/episode
Rank
#2952
Substance
62.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#2952 of 6186
Substance
Top 48%
outscores 52% of the index
Startup Therapy ranks #2952 on The B2B Podcast Index with a substance score of 62.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. There is no external guest; both hosts are co-founders/operators. Will Schroeder's credentials are genuine - early internet entrepreneur in the mid-90s, co-founded a company with Jamie Siminoff (Ring), built Startups.com - making him a real practitioner. The ceiling is limited by the absence of an outside voice and the episode staying at the level of personal reflection rather than deep operational expertise.
Averaged across 1 recently scored episode, with cited evidence.
The episode is primarily personal storytelling with occasional sharper observations buried in lengthy anecdote. A few non-obvious points emerge - that doubters create a structural bias toward wanting to be right, and that late-arriving voices bring bad advice about post-success decisions - but these are not developed rigorously, and large stretches are affirmation and padding.
“there's another hidden danger in there...the danger is in letting late arriving voices influence post success decisions...The people who were not there for the risk Often have really terrible advice about the reward”
“Success does not create supporters, but it certainly reveals opportunists”
The central thesis is the cliché the hosts literally open with ('success has a million parents and failure is an orphan'), and the episode largely recycles well-worn founder sentiment. A few punchy reframings ('supporting the press release, not the dream,' the 'emotional seed round' concept) add mild freshness but are not developed into genuinely contrarian or first-principles arguments.
“you weren't supporting the dream. You're supporting the press release”
“emotional support seed round...just let people get in, get on something that's way more important than the cap table”
There is no external guest; both hosts are co-founders/operators. Will Schroeder's credentials are genuine - early internet entrepreneur in the mid-90s, co-founded a company with Jamie Siminoff (Ring), built Startups.com - making him a real practitioner. The ceiling is limited by the absence of an outside voice and the episode staying at the level of personal reflection rather than deep operational expertise.
“the last company I started, my co-founder was Jamie Siminoff, who would go on to start Ring, the doorbell company”
“I'm living in Santa Monica. And, uh, when we're raising for a company, and we'd done a very, very public seed round. Like, we had just phenomenal investors”
The episode has a decent sprinkling of named examples (Sam Altman, Jamie Siminoff/Ring, Andrew Gazdecki/Acquire.com, Marc Andreessen/Netscape, Musk's 2007 bankruptcy) and some real figures ($10K loan at 50% interest, ~$1.2M seed round, $40M Altman exit), but these are mentioned in passing as illustrative anecdotes rather than analyzed for operational lessons, keeping the evidential weight modest.
“Sam Altman...sold his first company for I think it was $40 million. And he posts it on what is essentially the, the Y Combinator version of Reddit”
“he lent me $10,000...he loans it to me at a 50% interest rate”
Ryan Rutan functions primarily as an affirming co-host - echoing, light reframing, and the occasional witty one-liner - rather than a probing interviewer. There is virtually no pushback or challenging of Will's claims, and follow-up questions are rare; the conversation is two friends agreeing at length, which limits any productive tension or deepening of ideas.
“yeah, yeah, yeah”
“Did you stretch out before you got into your armchair, Mr. Quarterback?”
2026-06-30
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
Add this badge to your site - it links back here and updates automatically as you rank.
<a href="https://index.fame.so/show/startup-therapy" target="_blank" rel="noopener">
<img src="https://index.fame.so/badge/startup-therapy/badge.svg" alt="Ranked #448 on The B2B Podcast Index" width="360" height="136" />
</a>Track Startup Therapy's rank
Get an email whenever this show moves up or down the Index. Monthly at most, no spam.
The themes that come up most across this show's episodes.
TechSurge: Deep Tech Podcast
Celesta Capital | Deep Tech Venture Capital Firm
A Product Market Fit Show
Mistral.vc
The Puck: Venture Capital and Beyond
Jim Baer
Engineering Founders
The Engineering Leadership Community (ELC)
Venture Unlocked
Samir Kaji
The Indie Hacker Podcast with Fexingo
Fexingo