Startup Stories with Fexingo · 2026-08-11 · 9 min
In this episode of Startup Stories, Lucas and Luna explore how HiBob, the HR platform behind the modern workforce, grew to a $4.5 billion valuation without a conventional sales force. They break down the 'product-led growth' playbook, the decision to let employees choose their own software, and why the mid-market focus beat enterprise giants. Along the way, they touch on the early bet on a remote-first culture, the viral moment with Bob the dog, and the metrics that convinced investors. If you've ever wondered how a startup thrives without cold calls, this episode unpacks the exact strategies HiBob used to win over 3,000 customers. A practical look at building a brand that sells itself. #HiBob #HRTech #ProductLedGrowth #StartupStories #Business #SaaS #MidMarket #RemoteWork #BobTheDog #Valuation #NoSalesTeam #PLG #WorkplaceCulture #FexingoBusiness #BusinessPodcast #Founders #Funding #GrowthStrategy Keep every episode free: buymeacoffee.com/fexingo
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