Cydni Tetro: Disney R&D, Innovation, 3D Printing, Brandless, Startups, Coke, Tenacity, Women in Tech

Episode notes

In this episode of the Startup Ignition Podcast, Tyler and John are joined by Cydni Tetro, a serial entrepreneur, tech executive, and absolute legend in the Utah tech scene. Cydni takes us through her remarkable career journey, from balancing a computer science degree while hex editing networks at Novell, to leading innovation at Disney Imagineering’s Blue Sky Group. She shares fascinating stories about creating immersive customer experiences, founding and selling companies like 3D Plus Me and ForgeDX, and her time leading Brandless. We also discuss the importance of tenacity over talent, the risks of building on third-party platforms, and her impact as the founder of the Women Tech Council. (00:00:00) Introduction and welcoming Cydni Tetro (00:02:06) Cydni’s bio: CS grad, Disney Imagineer, and serial entrepreneur (00:04:07) Icebreaker: Rapid fire "This or That" (00:05:52) The risk/reward equation of Equity vs. Salary (00:10:24) In-person vs.

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