Building a direct-to-consumer start-up. A conversation with Solomon Poon, co-founder, DrinkAid

Episode notes

In this episode of the Startup Climb podcast, we speak to Solomon Poon, co-founder of DrinkAid, to go behind the scenes at a direct-to-consumer supplement start-up trying to reduce the common side-effects of alcohol consumption. Disclaimer: Any views or opinions expressed by the guest are solely their own and do not represent the views or opinions of the host or the podcast. This podcast is not an endorsement of any product or service provided by the guest. It is not intended to constitute or be relied upon as professional advice. For professional advice, please consult a qualified professional. Time Stamps: (0:00:50) Background of DrinkAid (0:03:10) Sharing on the R&D process (0:05:45) Understanding distribution? (0:10:00) What is the health supplement category? (0:12:10) How did you build traction for the product? (0:14:00) Thought process behind demand generation (0:16:54) Using events as a marketing tool (0:18:10) Discussion on venture funding (0:21:35) Discussion on market selection (0:24:50) Managing overseas expansion (0:27:00) Advice and resources (0:28:40) What's in store for DrinkAid in the coming year? DrinkAid:

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