Start Up Podcast PH · 2026-09-11 · 51 min
Norwin Lacson is Founder at NOLA SMS Pro. NOLA SMS Pro helps Philippine businesses and GoHighLevel agencies reach customers through automated SMS without relying on expensive international SMS providers. It lets you send SMS directly from GoHighLevel workflows and the Conversations inbox, so you can automatically trigger appointment reminders, follow-ups, order and pickup notifications, customer updates, and promotional messages based on CRM events. Messages are routed through local Philippine SMS infrastructure, helping reduce SMS costs to as low as ₱1 per 160-character segment compared with significantly higher international rates. Businesses can also use an approved branded Sender ID so customers see the business name instead of an unfamiliar phone number. With no Twilio account, custom API development, or separate SMS platform required, NOLA SMS Pro gives agencies, SaaS builders, clinics, service businesses, and local companies a simpler way to automate SMS communication with Philippine mobile customers.