Scaling EM From the Ground Up: Why Underserved Markets Hold the Biggest Upside

Episode notes

In this second compilation focused on emerging markets, we revisit conversations featuring three investors who are channeling substantial capital into regions where others hesitate to go - and they’re doing it with discipline, innovation, and deep local insight. Each of these guests brings a different strategy and perspective, but all are working toward the same goal: building sustainable, scalable businesses that meet the needs of underserved communities. And they’re doing it in ways that challenge the old assumptions: that impact comes at the expense of return, that emerging markets are too volatile to be investable, or that scalable solutions must come from the West. Here are the featured voices: Sandeep Farias, Founder and Managing Partner of Elevar Equity Elevar backs what they call entrepreneurial households - more than 50 million families across emerging markets who’ve moved beyond the bottom of the pyramid. While they’re making economic progress, they still lack access to the products and services that support their ambitions and daily lives.

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