Sink or Swim: Why Standing Still is No Longer a Strategy for B2B Marketers with Pavneet Syan

Episode notes

The pace of change in business has never been faster. AI is reshaping entire industries, macroeconomic pressure is intensifying, and organisations that aren't experimenting now will start to feel it in six, twelve, eighteen months' time. In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Pavneet Syan, Marketing Director at Capita's AI organisation, to explore what it really takes to lead transformation inside large, established businesses. From navigating resistance to building a human-first change strategy, Pavneet shares the practical thinking behind making change stick at pace.