How to Stand Out When Every Competitor Sounds the Same with Chrissie Bardwell

Episode notes

In a world flooded with AI-generated content, click-through rates are falling and every brand is starting to sound the same. So what actually cuts through? In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Chrissie Bardwell, Global Vice President of Marketing Strategy at Aveva, to explore why experiential marketing is having its moment right now and what B2B marketers can do about it. Chrissie draws on her background in omnichannel retail analysis and enterprise B2B marketing to make the case for putting real-world human experience back into the marketing mix. This is not about ditching AI. It is about understanding where human connection still wins and building a strategy that uses both.