The Problem With AI Marketing Is Not The Tech, It’s How We Talk About It with Stephen Christou

Episode notes

Most AI companies think they have a positioning problem. They don't. They have a translation problem. In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Stephen Christou, a B2B marketing leader with experience across HPE, TIBCO, and Cohesity, who has spent the last year building a repeatable demand engine inside an early-stage AI company. From navigating the AI adoption gap to rethinking how buyers discover products, Stephen shares what he learned on the ground about why buyers stall and what marketing can do about it.