SportsPro Podcast · 2026-04-09 · 24 min
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington Spirit, the opportunity was too good to pass up. In this episode of the SportsPro Podcast, Stone sits down with Head of Editorial Sam Carp to discuss the strategy underpinning the Spirit’s ongoing revenue growth, how the club thinks about profitability and where the franchise is investing for the future. Recorded at SportsPro New York, the conversation also covers Trinity Rodman’s record contract extension with the Spirit and how the organisation quantifies the commercial impact of one of women’s soccer’s most marketable talents. There was also time to discuss NWSL franchise valuations, the league's new High Impact Player rule and plenty more.
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