Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild

Episode notes

Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is leading the ECB’s efforts to ensure the event accelerates the long-term growth of women’s cricket in England and Wales. In this episode of the SportsPro Podcast, Barrett-Wild sits down with Reporter Josh Sim to discuss the tournament’s revenue goals, the preparation work that's gone into the event and how the T20 Women’s World Cup can leave a lasting legacy. Recorded at SportsPro London, the conversation also coversthe tournament’s broadcast and digital content strategies, and the audience insights emerging from the competition’s ticket sales.

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