Sports Business Radio Podcast · 2026-06-23 · 1h 5m
Hampus Lofkvist, Vice President, Global Sales & Marketing Services for Sportradar joins Sports Business Radio for a conversation. Lofkvist discusses how Sportradar is able to help smaller brands activate around major events like the FIFA World Cup, how the company’s Sports Moments technology works during a live event and what brands looking to advertise around sports should be focused on right now. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to the sports business hub on @YahooSports and @YahooFinance or our YouTube channel by clicking on the link in our bio. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by Sportradar - the Exclusive data and sports technology partner of Sports Business Radio. Learn more about Sportradar at #Sportradar #AI #Tech #SportsTech #Data Learn more about your ad choices. Visit megaphone.fm/adchoices
