Speaking to Influence · 2024-09-03 · 32 min
In this episode, Dr. Laura Sicola interviews Kate McQuade, the Vice President of Marketing at P360, a life sciences SaaS company. They discuss the importance of collaboration in leadership communication and the benefits of asking for help. Kate shares a missed opportunity where she didn't speak up and the lessons she learned from it. They also talk about taking risks in marketing and the importance of combining digital and physical outreach. In this conversation, Kate McQuade discusses her approach to risk-taking in marketing, the importance of delegation, and the dynamics of team collaboration. In this episode you will learn: Why collaboration is a crucial aspect of leadership communication. Asking for help can lead to better decision-making and empower the team. Missed opportunities can occur when you don't speak up or advocate for your ideas. Taking risks in marketing, such as combining digital and physical outreach, can yield positive results. Follow-up and proactive communication are essential to ensure ideas are considered and implemented.
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