The State of Sonic Branding [ENCORE]
Sound in Marketing · 2025-09-09 · 59 min
Episode notes
This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road ’s Executive Creative Director and Ad Infinitum ’s host, Stew Redwine , for asking me to write about something that I love. The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding. Ready to listen… well, then… As You Wish! The original episode can be found here . Let’s make this world of sound more intriguing, more unique, and more on brand. - For more on sound in marketing,
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