E45: The Sound of Hospitality: Crafting Sonic Identity w/ Clay Bassford

Episode notes

In this episode of the Future Hospitality Podcast, we sit down with Clay Bassford, founder of Bespoke Sound, a sonic identity studio helping hotels and resorts design how they’re heard - not just seen. We explore the growing importance of sonic branding in hospitality, how music and sound shape guest experiences, and Clay’s journey from musician to entrepreneur. Whether you're a hotelier, designer, or creative thinker, this conversation will expand the way you think about brand experience - one song at a time.

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