Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-06-17 · 33 min
Would you like access to our advanced agency training for FREE? Have you ever sensed that you and your business partner want different things, but neither of you has been willing to say it out loud yet? Today's featured guest bought out his co-founder in 2020. During a pandemic and two months after his first child was born. In this episode, he walks through what that transition actually required, how a black widow client almost derailed the whole thing, why niching into healthcare unlocked a sales clarity he had never had before, and more. Tim Bouchard is the owner and CEO of Luminus , a healthcare marketing agency based in Buffalo, New York, that delivers optimized marketing campaigns that capture the imagination of their audience and successfully convert them to prospects. Tim started the agency in 2010 alongside a co-founder, having come up through web design and digital development. After 10 years in partnership, a difference in vision and personal direction led to a buyout in late 2020, which Tim financed through an SBA loan while managing a new baby, a pandemic, and a client that represented 38% of agency revenue.
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