Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · 2026-06-21 · 27 min
Would you like access to our advanced agency training for FREE? Are you trying to sell a service so specialized that closing new clients feels like it can only come from you? What do you think about how AI is reshaping your industry and where that leaves the human at the center of it? Today's featured guest came up through luxury automotive, spent years learning how cultural nuance can derail a campaign that looks perfect on paper, and built a niche precise enough that she can spot from two miles away when someone writing about influencer marketing has never actually run a campaign. In this episode, she'll discuss what makes international influencer work fundamentally different from domestic campaigns and what AI-generated influencers mean for an industry built on human authenticity. Jeanette Okwu is the founder and CEO of Beyond Influence , an influencer marketing agency based in Berlin. Her background spans social media strategy, brand research, and influencer marketing across luxury automotive brands including Jaguar Land Rover and Mercedes-Benz.
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