Simply Digital Marketing · 2026-02-17 · 31 min
In this episode, Amy is joined by PR strategist Laura Perkes to break down what PR really is - and why it’s one of the most underused tools for building authority and trust. Laura works with growth-focused entrepreneurs who already get results but still feel like a best-kept secret. Together, they explore why visibility feels uncomfortable, how fear of judgement keeps people playing small, and why PR only works when it’s strategic. Laura shares: The real reasons PR feels intimidating Why niche visibility beats big-name press How to pitch in a way journalists actually respond to Turning press features into assets that build trust and drive sales If you’re ready to stop blending in and start being recognised as the authority you already are, this episode is for you.
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