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Index/Startups & Founders/Shopify Masters
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Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing Algorithms

Shopify Masters · 2026-08-13 · 41 min

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Topics in this episode

Personal branddirect-to-consumerapparelmood boardfashion brand

Episode notes

Ethan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale margins and keeping operations lean, Glenn scaled the company drop by drop into a thriving apparel business with a New York retail footprint. For more on Every Other Thursday, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!

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