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Index/Startups & Founders/Shopify Masters
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The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business

Shopify Masters · 2026-05-05 · 37 min

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Topics in this episode

direct-to-consumercustomer engagementRetail strategybusiness podcastwellness brand

Episode notes

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!

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