Shopify Masters · 2026-05-05 · 37 min
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin ChenThe Brand Builder Show · on direct-to-consumer71 / 100
How free meal planning is changing food researchBusiness Is Boring · on Retail strategy70 / 100
How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansionThe Glossy Beauty Podcast · on direct-to-consumer69 / 100
Best of GTM Season 3 - How to Build a Lasting Brand with The Squeeze Cofounder Sarah SitzStartup Hypeman: The GOAT to Market Show · on Retail strategy61 / 100
Stop obsessing over this marketing metricMarTech Podcast ™ // Marketing + Technology = Business Growth · on customer engagement40 / 100
How Harry's Built a Direct-to-Consumer Brand That Warby Parker Couldn'tBusiness Models Explained with Fexingo · on direct-to-consumer
How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel77 / 100The Mistakes That Changed Everything (From 8 Real Businesses)58 / 100
Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.66 / 100
Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business67 / 100
The Beauty Brand Playbook Behind Lore's Successful Launch