The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/Shopify Masters
Shopify Masters artwork

The Skin Care Brand That Refused To Compromise for 30 Years

Shopify Masters · 2026-07-28 · 39 min

0:00--:--

Topics in this episode

Legacy brandPaid adsclean beautyUltaai shopping

Episode notes

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business - with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube!

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Listen to this before setting your 2026 Marketing GoalsDesigner Discussions : Remodeling Business Marketing · on Paid ads62 / 100
  • Benefit Cosmetics’ Chiara Figueroa on the Importance of Education in the Cosmetics IndustryThe Retail Experience Show · on Ulta51 / 100
  • How to Show Up Online Even if You're an Introvert with Hannah BlancasNone of Your Business · on Legacy brand38 / 100
  • How the CRO of Datarails Helped Move From 90% Outbound to 90% InboundThe SaaS Revolution Show · on Paid ads
  • 153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)Move The Needle · on Paid ads

More from Shopify Masters

All episodes →
  • The Mattress Brand That Built Its Own Supply Chain From Scratch85 / 100
  • How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel77 / 100
  • The Mistakes That Changed Everything (From 8 Real Businesses)58 / 100
  • Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.66 / 100
  • Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business67 / 100
Explore the best B2B Startups & Founders podcasts →
All Shopify Masters episodes →