Shopify Masters · 2026-07-28 · 39 min
Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business - with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube!
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