Stop Competing on Features: Reimagine Your Entire Product Category Instead

Episode notes

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube!

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer EngagementLeaders in Customer Loyalty, Powered by Loyalty360 · on product innovation71 / 100
• 100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin ChenThe Brand Builder Show · on direct-to-consumer71 / 100
• Building Value Through Carve-Outs, Operational Transformation and AIThe Private Equity Podcast, by Raw Selection · on product innovation70 / 100
• How free meal planning is changing food researchBusiness Is Boring · on Retail strategy70 / 100
• How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansionThe Glossy Beauty Podcast · on direct-to-consumer69 / 100
• The Power of Brand Loyalty and How Brands Make us FeelRemarkable Marketing Podcast · on product innovation64 / 100

• How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel77 / 100
• The Mistakes That Changed Everything (From 8 Real Businesses)58 / 100
• Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.66 / 100
• Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business67 / 100
• The Beauty Brand Playbook Behind Lore's Successful Launch