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Index/Startups & Founders/Shopify Masters
Shopify Masters artwork

Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak

Shopify Masters · 2026-01-01 · 30 min

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Topics in this episode

go-to-market strategyContent licensingrowing machinefitness equipmentergatta

Episode notes

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth. For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!

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