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Index/Startups & Founders/Shopify Masters
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How The Black Tux Solved Formal Wear's Biggest Problem

Shopify Masters · 2026-07-21 · 34 min

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Topics in this episode

word-of-mouth marketingdirect-to-consumerPodcast advertisingcrowdfundinginvestor pitch

Episode notes

When Andrew Blackmon couldn’t find a rental tuxedo that actually fit, he didn’t just start a company - he rebuilt the entire formalwear supply chain from scratch, turning a strip-mall industry into a nine-figure business with seven flagship stores and showrooms in more than 40 Nordstrom locations. For more on The Black Tux and show notes click here Subscribe and watch Shopify Masters on YouTube!

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