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Index/Startups & Founders/Shopify Masters
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How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand

Shopify Masters · 2026-04-21 · 46 min

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Topics in this episode

direct-to-consumerlong-form contentRetail strategyniche productsone of a kind

Episode notes

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click here Subscribe and watch Shopify Masters on YouTube!

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