The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Leadership/Shock Your Potential
Shock Your Potential artwork

The Writing of Elena's Table Enters a New Stage - This is getting real!

Shock Your Potential · 2025-10-27 · 10 min

0:00--:--

Key moments - from our scoring

Substance score

12 / 100

Five dimensions, 20 points each

Insight Density2 / 20
Originality2 / 20
Guest Caliber1 / 20
Specificity & Evidence5 / 20
Conversational Craft2 / 20

Michael Sherlock provides a candid update on the development of his novel "Elena's Table," which has reached near completion after a transformative period. Following a writing retreat in Galveston where he generated 15,000 words in just a few days, Sherlock met with his newly hired editor for the first time and received substantial structural feedback. The editor's primary recommendation was to scrap the opening 12 pages and reintroduce the protagonist Maria with a less-evolved character arc that creates more room for growth and struggle throughout the narrative. The editor also praised Sherlock's food writing, suggesting it should play an even more prominent role in the novel. Sherlock is now committed to completing the book by June 2026 and will work under the assumption of either self-publishing or hybrid publishing, while remaining open to seeking traditional representation. He's planning daily writing sessions with checkpoint meetings with his editor every 10,000 words, and has already rewritten the opening line to: "Her eyelashes came unglued at the Christmas party and so did everything else."

Key takeaways

  • →Scrapping the first 12 pages of Elena's Table required showing Maria's character arc rather than telling readers her entire life story, moving the story's entry point forward by 12-15 pages.
  • →Writing retreat productivity can dramatically accelerate progress - Sherlock wrote 15,000 words in a Galveston getaway when he only expected 500, bringing the novel near completion.
  • →The hybrid or self-publishing route with paid editors, cover designers, and layout specialists creates both accountability and market readiness while keeping options open for traditional agent representation later.
  • →Taking strategic breaks from writing to focus on marketing, branding, and publishing business model decisions can be as valuable as drafting time.
  • →Strong food writing became a signature strength of the manuscript, with the editor recommending it play an even more prominent role throughout the narrative.

Topics in this episode

Traditional publishingElena's Tableself-publishing vs. hybrid publishingcharacter arc developmentshow vs. tell in writingfood writingediting processliterary agent representationbook marketing and brandingMaria (protagonist)

Questions this episode answers

What major structural feedback did Elena's Table receive from its editor?

The editor asked Sherlock to scrap the first 12 pages, which contained Maria's entire life story told rather than shown, and to reintroduce her as a less-evolved character with more room for an arc and struggle throughout the book.

How much writing did Michael Sherlock complete during his Galveston retreat?

He wrote approximately 15,000 words over a few days, despite initially hoping to write just 500 words, bringing the novel within 10,000-15,000 words of completion.

What is Michael Sherlock's timeline for completing Elena's Table?

He plans to have the book fully completed by June 2026, either through self-publishing, hybrid publishing, or by having begun the traditional agent submission process.

What is the new opening line of Elena's Table?

The editor suggested starting with: "Her eyelashes came unglued at the Christmas party and so did everything else," which Sherlock adopted as the book's new first line.

What publishing model is Sherlock pursuing for Elena's Table?

He is moving forward assuming either self-publishing or hybrid publishing (paying for editing, cover design, and layout), while remaining open to seeking an agent for traditional publishing house representation.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

2 / 20

This is a personal journal update about novel writing with virtually no actionable insight for B2B operators. The only quasi-business content is a surface-level mention of publishing models, presented without depth or analysis.

I started asking myself questions like, do I want to self-publish? Do I want to do a hybrid publishing? Do I want to seek an agent for this and have a traditional publishing house?
it's just a business model

Originality

2 / 20

No original frameworks, contrarian arguments, or first-principles thinking relevant to B2B operators. The same self-publishing anecdote is recycled verbatim twice within the same short episode, indicating padding rather than substance.

anyone who self-publishes is not actually an author. And I was really offended by that because I thought, first of all, how ignorant. Second of all, if you understood the publishing world, you understand it's just a business model
And I was really offended by that because I thought, first of all, how ignorant

Guest Caliber

1 / 20

There is no guest whatsoever. This is a solo monologue by the host providing personal progress updates on a fiction novel, with no practitioner expertise or B2B relevance on offer.

Hello, everybody. Michael Sherlock here. It has been a hot minute...since I last had a recording talking about my novel, Elena's Table.

Specificity & Evidence

5 / 20

The episode does contain a handful of concrete details - word counts, dates, and meeting cadence - but every specific is a personal project milestone with zero bearing on B2B operations or transferable evidence.

what I wrote was about 15,000 words, which actually got me to near the full final length of the novel
I'm planning to have the book fully completed by June of 2026

Conversational Craft

2 / 20

This is an unstructured solo monologue with no guest, no prepared questions, no follow-ups, and no productive tension. Interviewing craft cannot be evaluated and the delivery itself is rambling and repetitive.

So let's see where this goes. And yeah, we'll go from there. Have a great day. Thank you.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

book25first14publishing11self7writing7meeting7pages6somebody5words5forward5food5model4doesn4recording4write4started4

Episode notes

It's been a hot minute since I gave any updates on the progress of my novel, Elena's Table. Lots to share now! Please consider joining my email list for all the updates on the writing and publishing process, along with chapters and insights for you. I want this journey to be inclusive and engaging. Sign up here: Thank you for listening! Michael Sherlock

Full transcript

10 min

Transcribed and scored by The B2B Podcast Index.

Thank you. There are so many nuances to publishing. In fact, I had somebody who was very insulting to me with my very first book and made a comment when I was not in the room that anyone who self-publishes is not actually an author. And I was really offended by that because I thought, first of all, how ignorant.

Second of all, if you understood the publishing world, you understand it's just a business model. And that doesn't mean that if your book doesn't get picked up that you don't have, you know, valuable content. Hello, everybody. Michael Sherlock here.

It has been a hot minute. I can't even believe I use that term, a hot minute, since I last had a recording talking about my novel, Elena's Table. And so I figured I'd better give you some updates to find out what's going on. I think the last recording I had was like the 10th or 11th of September.

And right after that last recording, two things happened. Number one is I took myself on a getaway weekend for writing, got myself a little studio-sized condo for a few days in Galveston, Texas, overlooking the Gulf. And I took beach walks, and I did a lot of writing. For the days I was going to be gone, I was hoping to even just write 500 words.

And what I wrote was about 15,000 words, which actually got me to near the full final length of the novel, with about 10,000 to 15,000 words to go, depending on you know, what happened. So after that, I had my very first meeting with my, hopefully at that time, my editor. So a gentleman that I was looking to hire. And so we had our first meeting and I had sent him about 20 pages of the book.

And he, it just was such a great meeting. We had such a wonderful connection So I decided to proceed and move forward with hiring him as my editor So we had our very first meeting just a couple weeks ago less than two weeks ago And in between there, by the end of September, and by the time I met with him, I think on the 16th of October, I had to just send him everything. Like I sent him the entire book, everything I'd written, all the mistakes in there, all the highlights, all the little notes that I added here and there, and just sent it to him.

And then when we met, and I didn't work on the novel at all during those couple weeks, which was really good because what it did for me is it got me into marketing mode. So I started thinking about how to market the book, what I really want to do. I started asking myself questions like, do I want to self-publish? Do I want to do a hybrid publishing?

Do I want to seek an agent for this and have a traditional publishing house? So lots of decisions still to be made. But during that time, I got a lot of really quality work done on just thinking about not the writing of the book. So my meeting with him on the 16th was fantastic.

And I'm so thankful that I taped the entire, recorded the whole session with him. Because as I started listening to him and starting taking notes, I had this moment of, I can't write fast enough to take all these notes. And then my brain said, well, Sherlock, you're already recording this. So just be here.

Just be fully present. And I was, and it was marvelous. So a couple of the highlights. First, he asked me how I'd feel.

Well, he didn't, this is not in order. But one of the things that was, that came out of this really clearly, as he said, I'd like you to actually scrap the first 12 pages of the book. And he asked me before that, you know, he was asking me, you know, like how I take feedback and things. And he said, you know, if I, for instance, said, what if I asked you to just scrap the first 12 pages of the book?

And I went, okay, why? And, you know, he gave me some great reasons, totally understood them, made complete sense, especially as we went through our meeting together. And so I was like, okay. So basically, he said I needed to introduce Maria differently.

And I needed to actually not make her so evolved at the beginning of the book. She needed to be less evolved. She needed to have a different kind of arc to go through. She needed to struggle a little bit more in areas.

And so his whole point of the first 12 pages is where I kind of did 12 pages give Maria whole life And I was learning that I telling not showing And it making me wonder about how much farther along I might be if I actually took writing lessons after college because I did a lot in high school and college with, you know, writing courses. But now it's all, you know, it's all new to me now. And he gave some incredible feedback. He gave me this compliment that it was so wonderful.

He said, you know, the way you describe food in this book, you could be a food writer and I would read everything you write about food. And he said, I want food to play even a more prominent role than you have it playing now. And he's like, I've been to Greece and either way you were describing the food, I'm like, oh my gosh, I got to go eat there. So that was really fun.

I think overall, his feedback was so incredibly helpful and powerful. And so this is what happens from now. People keep saying, well, what's going on with the book? How's the book going?

When is the book going to be out? I don't know when the book's going to be out, but I guarantee you this. Well, I guess I shouldn't say I guarantee. I'll tell you what I'm planning.

I'm planning to have the book fully completed by June of 2026. And what do I mean by that? I mean that either I have self-published it by then or, you know, near the tail end of it, or I've decided to go in search of an agent and am already in the process. And over the next few months, I'm going to make that decision.

But I'm going to move forward as if I'm either self-publishing or doing a hybrid publishing mode. And I'm going to work under that assumption so that everything I start to do with the marketing and the branding of the book starts to really play to that. And then that way, if I choose to get an agent, then I've already got a lot of things in motion, which makes me a more attractive author to a publishing house. There are so many nuances to publishing.

And I think that a lot of times people, in fact, I had somebody who was very insulting to me with my very first book and made a comment when I was not in the room that anyone who self-publishes is not actually an author. And I was really offended by that because I thought, first of all, how ignorant. Second of all, if you understood the publishing world, you understand it's just a business model. And that doesn't mean that if your book doesn't get picked up that you don't have valuable content.

But I do know that self or publishing through hybrid model where you pay for editing like I doing where you might pay for somebody to do the cover design You pay for somebody to do the layout You pay for somebody actually to set it up and get it ready to go And there might be things I do myself in there too. But making that decision to move forward as if I'm going to do this in a hybrid or self-publishing model is really important to me because then that moves the book towards completion.

So now that I've gotten to this next point, just let me tell you about what happens from here on out. So today was my first day back at rewriting and working on the intro to the book again. And I was nervous about it. In fact, I was kind of afraid.

I was afraid I wasn't going to know what to say or what to write because I've done so much. And so I just put a timer on for 30 minutes and I just started writing. And he actually gave me the greatest line for the beginning of the book, which I think is so funny. He's like, You don't have to use this, but if you do, and here's the line, her eyelashes came unglued at the Christmas party and so did everything else.

And so that's my new first line in the book for now. I may play with it just a little bit, but I love what he's doing is how we're setting up, jumping forward about 12, 15 pages into the book to start the book at a different place and from Maria in a different place. So starting from here on out, I'm going to be writing every day. The next stage is mid-November.

I have my next meeting with him where we will dive deep in just the first 10,000 words. And we're going to do this 10,000 words at a time until the book is done and until I, you know, have something to really go off of. But we're moving forward. I am so appreciative of everybody who's following along, everybody who's curious about what's going on with the process.

And I'm just having a whole lot of fun. So let's see where this goes. And yeah, we'll go from there. Have a great day.

Thank you.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Independent Book Publishing Strategies for Authors with Michele DeFilippoMilestone Moments in Business & Leadership · on Traditional publishing75 / 100
  • Thought Leadership for Female Founders: How Writing a Book Builds Your Personal BrandDear FoundHer...Real Founder Stories for Women Small Business Owners · on Traditional publishing68 / 100

More from Shock Your Potential

All episodes →
  • Elena's Table - Prologue - Reflections Across Time
  • Michael Returns to Rhodes - Time to Complete a Novel!
  • Meet Maria - The Primary Protagonist of Elena's Table
  • Michael Sherlock Retires Into a Novel
  • Overcoming Resistance: Taking Meaningful Action in Sales
Explore the best B2B Leadership podcasts →
All Shock Your Potential episodes →