
She Built This® · 2024-04-17 · 29 min
Today’s episode is a bit of a different one! It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us. Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way. We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers: How Helida went from engineering to perfume Why smells are so important for connection Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more! Books and Podcasts Mentioned The Alice Network by Kate Quinn The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn The Perfume Making Podcast with Karen Gilbert About Helida: Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes.