Salesology® · 2026-02-25 · 34 min
Guest Bio: Ivana Taylor has spent 35 years translating complex marketing into simple, executable strategies. She's the founder of DIYMarketers.com, where she helps entrepreneurs compete without enterprise budgets. She's a self-described AI power user who tests tools for six hours a day. And she's built follow-up systems for everyone from manufacturing companies to consultants. Key Points: 1. Cold Outreach Requires Far More "Touches" Than It Used To A "touch" is no longer just a phone call or email. Every interaction counts. It includes: · Social media posts · Website visits · Content consumption · LinkedIn engagement · Webinars · Direct mail · Comments and DMs 2. Most Small Businesses Skip the Foundational Steps Before worrying about sequences, automation, or buying lists, you must clearly define your ideal customer, understand the problem you solve, identify the desired outcome your buyer wants and know how your buyer makes decisions. Without this groundwork, marketing becomes expensive guesswork. 3. Cold Email Alone Is Weak (and Often an Avoidance Strategy) Response rates to pure cold email are extremely low.
158: Wendell Santiago - The Action-Oriented Approach66 / 100157: Tom Poland - The Science of Being in Demand155: Louise McDonnell - Sell On Social154: Ivana Taylor - Building Prospect Lists with AI (Part 1)153: Samantha Phillips - What is Sales Enablement?