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63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

SaaS(ramp) Podcast · 2023-04-25 · 39 min

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Episode notes

Key topics in today’s conversation include: Biggest challenge over the last six months for Santiago (2:21) The thing to get right for organizational growth (5:59) Importance of top-of-funnel motion (8:08) Santiago’s journey to becoming CEO of Momentum (11:55) What is the context for hypergrowth at Momentum (20:04) The digitalization of sales in recent years (23:49) An Engineer becoming CEO and creating a top-down-funnel (26:32) Metrics to track in sales growth (33:49) What does SaaS(ramp) mean to Santiago? (36:47) The SaaS(ramp) Podcast explores how tech leaders scale from product adoption to enterprise success. Learn more at .

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