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Why SaaS marketing agencies have such low LTV

SaaS Marketing Bites from Powered By Search · 2023-05-23 · 8 min

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Episode notes

A lot of agencies view their clients as a problem. "They ask so many questions" "Why do they always want a call?" "Why do I need to build a business case" Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years. No, you read that right: 3 years. Not 3 months. What do they see with PBS that they don't with other agencies? I believe there are three components that matter: 1.

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