SaaS Marketing Bites from Powered By Search · 2023-05-09 · 6 min
Landing page best practices? Useful. But not always the best This page by Cognism is almost perfect And it breaks a lot of the best practices that you'll find in an article about making B2B SaaS landing pages Best practice 1: Keep your landing page copy short Cognism's response: here's a wall of text Their homepage hero currently comes in at 116 words. Compare that to ZoomInfo which comes in at 33 words The best practice assumes the reader doesn't have time to make a choice but when they're buying a tool like this, they *need* to make a considered choice There's potentially millions of dollars resting on the choice because the data quality and usability of that data matter in their own sales process That Cognism spend the time to go work through objections right from the top of the page and at depth shows how clearly they understand this Best practice 2: Shallow on the homepage, go deeper later Cognism's response: Grab your snorkel and dive in!
The 2 fold secret of SaaS headlines41 / 100Why SaaS marketing agencies have such low LTVHow to improve executive communication about your marketing workHow to make the most of lifecycle in SaaSHow AI unlocks hidden productivity gains in B2B SaaS